eduWeb Summit — Event & Marketing Director (contract) (2023-present)

• Plan and manage the end-to-end logistics, promotion, execution, budget, and follow-up for this annual conference and tradeshow for 500 people and 40 exhibitors in Tier 1 cities or unique destinations.

• Develop and manage marketing strategy, working with internal teams and external agencies.

• Project management of all event deliverables includes production, design, speakers, content, and sponsorships.

• Serve as the primary logistical and technical support person during events, ensuring smooth operations and resolving issues.
   

CareCloud (SaaS healthcare technology firm) —

Event Marketing Manager (2022-2023)​

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• Created event and marketing strategy, planned and managed logistics for 30+ events, encompassing trade shows, meetings, and webinars.

• Managed event planning end-to-end logistics within event playbooks, booth design, goals and KPIs, messaging, budget, pre-and post-event meetings, on-site staff, and speakers.

• Managed the creation of three new booths for 2023 events and designed custom booths for 2024 tradeshows, collaborating and managing external agencies.

• Reduced the 2023 event budget by 18%, keeping the reduced budget for the 2024 calendar.

• Collaborated with cross-functional team members in Marketing, Sales, Product Marketing, PR/ Communications, and Demand Generation domestic and global teams to optimize pre-event outreach, lead capture at events, and post-event follow-up.

• Conducted post-event analysis with event staff for them to debrief their performance, quality of the show, and performance that can continuously improve impact and ROI on future events.

• Created and monitored event Salesforce campaigns, working with the VP of Sales to manage the lead funnel stages and provide recommendations for future events.

• Proficient in multi-logistics event planning, including contract management, vendor coordination, project planning, and budget management.

• Established guidelines and best practices across teams, contributing to the event calendar, stakeholder communications, standard operating procedures (SOP), vendor lists, and documentation of mechanisms.

 

Self-Employed - Colorado
Event Consulting – 2021 – 2022

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• Led the strategic planning and execution of over 25 corporate events, ranging from 500 to 2,000 attendees, which increased client engagement.

• Developed comprehensive event playbooks and budgets of $250,000 - $1 million, ensuring alignment with client goals and objectives.

• Collaborated with cross-functional teams, including marketing, sales, and operations, to deliver seamless and impactful events.

• Conducted post-event analysis and surveys to gather feedback, identify areas for improvement, and implement strategies for future events.

• Negotiated contracts with vendors and service providers, achieving cost savings while maintaining high-quality service standards.
   

Shepherd University – Shepherdstown, WV / Director of Marketing & Digital Strategy (2020 – 2021)

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• Led internal department and campus teams that implemented a proactive, innovative, and comprehensive marketing, communications, and branding strategy. These were launched on multi-channel marketing channels in collaboration with the academic and administrative department's goals and budgets.

• Collaborated with a digital agency for quarterly and special project campaigns, utilizing a dashboard for real-time engagement and measuring KPIs. Researched and wrote copy and integrated digital collateral for marketing campaigns.

• Managed collateral marketing team in designing and producing materials, advertisements, and additional materials.

• Researched, interviewed, and oversaw the RFP process to rebrand Shepherd University. Project lead with the agency on deliverables, staying within budget and meeting deadlines. Negotiated a 205% budget increase to hire an agency with the approval of the Board of Governors and Finances department.

• Wrote social media Best Practices & Guidelines and Marketing Standards Manual.

• Managed communications team, including a staff writer, graphic designer, webmaster, and photographer.
   

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DxNOW, Inc. (medical device startup) —

Marketing & Meeting/Exhibition Planner (2018 – 2019)

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• Worked with the business development team and C-level administration in planning the facilitation of exhibitions and attendance at 15 national trade shows and several global expos.

• Managed event contract negotiations, logistics, travel, exhibit design, and booth production.

• Worked with national sales representatives and COO to develop content strategy used at regional and international events and demonstrations through the sales funnel cycle. This was integrated into the company’s content strategy plan.

• Collaborated with external marketing and exhibition agencies on the company's marketing and event deliverables.

 

Tidemark Federal Credit Union —
Director of Marketing & Events (2017-2018)

• Streamlined creative marketing strategies, created budgets, hired agencies, and launched eight successful campaigns. Successfully achieved 5% membership growth within the first 90 days of the campaign through new business initiatives and expanded service offerings.

• Conceptualized, organized, and directed over 20 regional events; implemented strategic plans for exhibiting and sponsorships; created all marketing collateral, press releases, and product marketing materials.

• Responsible for growing year-to-date projections, ensuring the highest quality of brand integrity, including managing all marketing collateral for press releases, direct mail, website, radio, TV, graphic design, billboard, and promotional pieces communicating the brand.

• Worked with the CMO, CEO, and all branch managers for consistent content creation in different platforms, from digital to print, for constant and timely release of information in other channels, mostly in print.

 

Skyhill Marketing (events and marketing agency) — Director of Events (2005-2017)

• Oversaw daily activities associated with client accounts and budgets, up to $1 million, communicating with cross-functional teams for event planning and associated marketing.

• Responsible for program management of all events, from medical meetings to tradeshows, from 15 people to 40,000 attendees.

• Streamlined creative marketing strategies, created budgets, hired agencies, and launched successful campaigns.

• Implemented a sales strategy to obtain exhibitors, sponsors, and attendees. Sell trade show booths, conference sponsorships, and custom offerings a la carte. It increased exhibitor and sponsor sales with the key client by 40% from 2014-2017.

• Created marketing strategy and campaigns, composed editorial calendars, and engaged and monitored social media integrated with diverse marketing platforms. Managed multiple concurrent campaigns, increasing digital engagement by 22% from the previous year.

• Planned and managed multiple events and logistics for small/large meetings, staff retreats, conferences, and tradeshows for up to 1,000 people.

• Coordinated and monitored all phases of event operations, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing, and event security. Hire, train, and supervise volunteers and support staff required for events. Managed teams comprised of up to 20 staff and volunteers.

• Co-founder of the annual eduWeb Summit, a conference and trade show for the higher education community. It continues to be listed as one of the Higher Education’s Top 10 Marketing Conferences in the U.S. after 18 years.