CareCloud (SaaS healthcare technology firm) — Event Marketing Manager (2022-2023)

Created an inaugural event and marketing strategy within a healthcare technology firm's marketing department. The tradeshow calendar encompasses over 30+ domestic and global events, including trade shows, meetings, and webinars. Marketing campaigns are implemented for each event.

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Selected Contributions:

• Create event playbooks comprising marketing campaigns, logistics, managing budget, pre-and post-event meetings, and reports.

• Curated three U.S. locations of tradeshow materials and supplies into one inventory and hired an external agency to inventory, ship, and receive through their system.

• Collaborate closely with the marketing and sales teams, leveraging Salesforce to streamline lead management and conversion through the sales funnel, resulting in a more efficient and revenue-driven sales process.

• Managed redesign of small to large booths for targeted tradeshows.

• Reduced 2023 event budget by 18%.

• Collaborate with cross-functional team members in Sales, Product Marketing, PR/Communications, and Demand Generation colleagues in the U.S. and internationally in developing an event marketing and sales strategy.

• Manage vendor relationships with PR, digital, marketing, and exhibiting agencies.

• Conduct post-event analysis with event staff for them to debrief their performance, quality of the show, and performance that can continuously improve impact and ROI on future events.

• Created and monitored event Salesforce campaigns, working with the VP of Sales to manage the lead funnel stages and provide recommendations for future events.

• Create additional events focusing on thought leaders and products within webinars, dinners, and custom gatherings.

 

Shepherd University – Shepherdstown, WV / Director of Marketing & Digital Strategy (2020 – 2021)

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Developed, managed, and implemented marketing communications and digital strategies and campaigns throughout the campus. Responsible for managing institutional image and brand in a decentralized marketing environment.

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Selected Contributions:

• Led internal department and campus teams that implemented a proactive, innovative, and comprehensive marketing, communications, and branding strategy. These were launched on multi-channel marketing channels in collaboration with the academic and administrative department's goals and budgets.

• Collaborated with a digital agency for quarterly and special project campaigns, utilizing a dashboard for real-time engagement and measuring KPIs. Researched and wrote copy, keywords, descriptions, and titles, and provided photos, videos, and additional collateral for digital marketing campaigns.

• Managed collateral marketing team in designing and producing materials, advertisements, and additional materials.

• I researched, interviewed, and oversaw the higher education marketing agency RFP to rebrand Shepherd University. Project lead with the agency on deliverables, staying within budget, meeting deadlines, and communicating progress and findings with the Branding, Marketing, and Messaging committee, Executive Leadership Team, and President. Negotiated a 205% budget increase to hire an agency with the Board of Governors and Finances department.

• I wrote the social media best practices and guidelines and the Marketing Standards Manual. Manage communications team, including a staff writer, graphic designer, webmaster, and photographer.

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DxNOW, Inc. (medical device startup) — Marketing & Meeting/Exhibition Planner (2018 – 2019)

Worked with the business development team and C-level administration in planning the facilitation of exhibitions and attendance at 15 national trade shows and several global expos.

 

Selected Contributions:

• Tasks include contract negotiations, logistics, travel, exhibit design and production. 

• Reviewed and updated event planning processes to streamline efficiency.

• Reduced shipping costs by 13% in one year with a new process.

• Managed domestic and international exhibitions with a business development team, including marketing materials, travel, shipping, and financials.

• Worked with national sales representatives and COO to develop a content strategy for regional and international events and demonstrations through the sales funnel cycle. This was integrated into the company’s content strategy plan.

• Collaborated with external marketing and exhibition agencies on the company's marketing and event deliverables.

 

Skyhill Marketing (events and marketing agency) — Director of Events (2005-2017)

Oversee daily activities associated with client accounts and budgets and communicate with a team regarding brainstorming of event planning and associated marketing.

 

Selected Contributions:

• Implemented a sales strategy to obtain exhibitors, sponsors, and attendees. Sell trade show booths, conference sponsorships, and custom offerings a la carte. Increased exhibitor and sponsor sales with the key client by 40% from 2014-2017.

• Created marketing strategy and campaigns, composed editorial calendars, and engaged and monitored social media integrated with diverse marketing platforms. Managed multiple concurrent campaigns, increasing digital engagement by 22% from the previous year.

• Planned and managed multiple events and logistics for small/large meetings, staff retreats, conferences, and tradeshows for up to 1,000 people. Effectively managed up to 25 events annually.

• Coordinate and monitor all phases of event operations, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing, and event security. Managed teams comprised of up to 20 staff and volunteers.

• Co-founder of the annual eduWeb Summit, a conference and trade show for the higher education community. It continues to be listed as one of the Higher Education’s Top 10 Marketing Conferences in the U.S. after 18 years.

 

Tidemark Federal Credit Union (multi-branch credit union) — Director of Marketing  (2017 to 2018)

Provided daily expertise and consultancy on developing strategies that improve performances in memberships, marketing campaigns, event strategy, and website development.

 

Selected Contributions:

• Streamlined creative marketing strategies, created budgets, hired agencies and launched eight successful campaigns. Successfully achieved 5% membership growth within the first 90 days of the campaign through new business initiatives and expanded service offerings.

• Created, authored, and implemented marketing department procedures, which became a 21-chapter resource utilized to bring consistency across the marketing department and advance revenue goals.

• Conceptualized, organized, and directed over 20 regional events; implemented strategic plans for exhibiting and sponsorships; created all marketing collateral, press releases, and product marketing materials.

• Responsible for growing year-to-date projections, ensuring the highest quality of brand integrity, including managing all marketing collateral for press releases, direct mail, website, radio, TV, graphic design, billboard, and promotional pieces communicating the brand.

• Worked with the CMO, CEO, and all branch managers for consistent content creation in different platforms, from digital to print, for constant and timely release of information in other channels, mostly in print.