Creating individual event playbooks outlining marketing & logistics calendars for pre, during, and post-event tasks, social media, and email marketing and data, integration, presenting/ exhibiting/sponsoring or attendee planning, travel management, on-site staff schedule, post-event analysis and ROI.
Social Media Campaign Ads
Review graduate program websites wrote descriptions, titles, and keywords for digital ads.
Marketing Communications Editorial Plan Template
This template has been used for many strategic plans and campaigns in higher education, corporate and non-profit clients.
Summer Start 2021
Annual program in its second year for new students at Shepherd University or attending another institution offering educational and cultural experiences to introduce them to college life. Wrote the script, scouted campus locations, obtained students, finalized with local TV affiliate to shoot the TV commercial and was assistant director, with final review of air time and social media postings.
Postcard mailings for a targeted audience.
Worked with Financial Aid at Shepherd University to create the copy and graphics for launching the new NetPrice Calculator for their website.
Social Media Heading
Created new Facebook heading image