Marketing Communications
Marketing Prospectus
Designed 2025 eduWeb Summit Exhibiting & Sponsoring Prospectus
Event Planning Playbook
Creating individual event playbooks outlining marketing & logistics calendars for pre, during, and post-event tasks, social media, and email marketing and data, integration, presenting/ exhibiting/sponsoring or attendee planning, travel management, on-site staff schedule, post-event analysis and ROI.
Email Campaign
Launching the 2025 eduWeb Summit announcing Call for Papers and Registration
Social Media Campaign Ads
Review graduate program websites wrote descriptions, titles, and keywords for digital ads.
Launching 2025 Event on LinkedIn
As part of the overall marketing campaign launching the 2025 eduWeb Summit on targeted social media channels, this is the LinkedIn post representing Call for Papers.
TV Commercial
Annual program in its second year for new students at Shepherd University or attending another institution offering educational and cultural experiences to introduce them to college life. Wrote the script, scouted campus locations, obtained students, finalized with local TV affiliate to shoot the TV commercial and was assistant director, with final review of air time and social media postings.
Direct Mail Collateral
Integrated into a digital marketing campaign for the Nursing Department for their Doctor of Nursing Practice program at Shepherd University.
Marketing Communications Editorial Plan Template
This template has been used for many strategic plans and campaigns in higher education, corporate and non-profit clients.
Designed & Launched Website Application
Worked with Financial Aid at Shepherd University to create the copy and graphics for launching the new NetPrice Calculator for their website.
Social Media Design & Content
Created new Facebook heading image
